Return on Ad Spend (ROAS) is a metric used to evaluate the financial performance of advertising campaigns. It calculates the revenue generated for every dollar spent on ads. The formula is straightforward:ROAS = (Revenue from Ads) / (Cost of Ads)For example, if a campaign earns $5,000 in revenue and costs $1,000, the ROAS is 5:1 (or 500%). This means each dollar spent on ads generated $5 in return. ROAS helps businesses assess which campaigns drive profitability

Meta Ads, formerly known as Facebook Ads, allows businesses to create engaging and targeted advertising campaigns across Facebook, Instagram, and other Meta platforms. Collaboration is often key to running successful campaigns, and this includes sharing account access with team members, freelancers, or consultants like Austin ataustin@weezle.com.

Google Ads is an essential tool for businesses and marketers looking to create targeted advertising campaigns that drive traffic, generate leads, and boost sales. If you have a marketing consultant, team member, or external partner like Austin, whose email is austin@weezle.com, working with you on advertising efforts, granting them access to your Google Ads account is a key step in fostering collaboration.