Weezle's Marketing Strategy: Online Auto Body Parts // Featuring Our Client - Painted OEM Parts
Our Monthly Objective:
The objective of our marketing strategy is to position our online auto body parts client's store as the go-to destination for individuals seeking high-quality bumpers and small parts painted to match their cars. We aim to attract and engage the target audience effectively and drive them to purchase our products by emphasizing convenience, quality, and doorstep delivery.
Target Audience:
Our target audience consists of individuals who own cars and are in need of new bumpers or small parts painted to match their vehicles. These individuals value convenience, quality, and prompt fulfillment of orders. They are inclined towards making online purchases and prefer having products delivered directly to their doors.
Tactics:
1. Brand Awareness Campaign:
- Implement a comprehensive digital marketing campaign to increase brand visibility and awareness.
- Utilize search engine optimization (SEO) techniques to improve our website's visibility on search engines.
- Run targeted online advertisements on platforms frequented by our target audience, such as automotive websites, social media platforms, and Google Ads.
To help better our SEO efforts we plug-in directly to google through our dashboard ( Weezlesearch.com ) to help exactly to what google wants.
2. Enhanced Website Experience:
- We optimize our client's website for thee best user experience, ensuring it is user-friendly, responsive, and easy to navigate.
- We provide detailed product descriptions, high-resolution images, and compatibility information to aid the customer's decision-making process.
- We help guide and implement a secure and seamless online ordering process to encourage conversions now offering Affirm so customers can "buy now and pay later".
- We create our websites mainly through the Wix platform and we know exactly how this process works the best on the platform. Weezle Marketing is even deemed "Wix Experts" by having so many websites through their dashboard that we even get leads from Wix to help their customers get the best services out there, provided by us at Weezle.
3. High-Quality Products and Services:
- Our client sources and offers the best quality auto body parts available in the market to meet the demands of our target audience. These parts are classified as OEM because they are directly sourced from the car dealerships (Original Equipment Manufacturer )
- They provide a variety of options, customers can choose, then Painted OEM uses the best painting process to custom match the exact color of the car by the Vin number supplied by the customer. They paint it and ship to the customers house very quickly.
- They prioritize quality control to ensure customer satisfaction and build a reputation for delivering reliable products. They even provide a lifetime warranty as they trust themselves and the products they ship out. This helps our marketing a lot. They stand by their product and prove it time after time.
4. Personalized Customer Support:
The CEO of Painted OEM Parts is the "guru" of customer service. He wouldn't say that, but out of all my clients... They are by far the best. This proves itself by the customers leaving the best genuine testimonials.
- They offer responsive and knowledgeable customer support via various channels, including phone, email, and live chat.
- They train their support team to provide expert advice on product selection, installation, and any other inquiries customers may have.
- We utilize customer feedback to constantly improve our products and services.
5. Convenient Doorstep Delivery:
- Establish partnerships with reliable shipping partners to ensure prompt and secure delivery of products.
- Regularly communicate shipping updates to customers to maintain transparency and manage their expectations.
6. Social Proof and Customer Engagement:
- Encourage satisfied customers to leave positive reviews and testimonials on our website and social media platforms.
- Leverage social media platforms to share user-generated content, showcasing successful installations, and satisfied customers.
- Run engaging social media campaigns, contests, and giveaways to foster a sense of community and encourage customer participation.
7. Collaborations and Partnerships:
- Collaborate with influential automotive bloggers, YouTubers, and social media influencers to promote our brand and products.
- Partner with local car repair shops, dealerships, and auto body professionals to extend our reach and offer discounts or referrals.
By executing this comprehensive this marketing strategy every month, we aim to establish our online auto body parts store (PaintedOEMParts.com) as the top choice for individuals seeking high-quality, painted-to-match bumpers and small parts for their cars.
Go check them out for yourself and let us know how we can help improve their marketing!
