Your Website is step number one, because it is hard to sell anything without information. Nowadays it is still scary to purchase things online. You could be giving information to someone that shouldn't be trusted or purchasing a foreign counterfeit disguised as the real deal. There are just too many questions you have to ask before purchasing. That is why a Website needs to be comforting and trust worthy. Keep things simple, straight to the point, and the call to action (sale, email, contact, etc.) obvious and above the fold.
Your website is your CAR and SEO, PPC, and SMO are all the FUEL to keep your car running.
- STRAIGHT TO THE POINT
- EVERYTHING SERVES A PURPOSE
- DIRECTED TO SPLASH PAGES