Pineweezle Blog

Return on Ad Spend (ROAS) is a metric used to evaluate the financial performance of advertising campaigns. It calculates the revenue generated for every dollar spent on ads. The formula is straightforward:ROAS = (Revenue from Ads) / (Cost of Ads)For example, if a campaign earns $5,000 in revenue and costs $1,000, the ROAS is 5:1 (or 500%). This means each dollar spent on ads generated $5 in return. ROAS helps businesses assess which campaigns drive profitability

Google Ads is an essential tool for businesses and marketers looking to create targeted advertising campaigns that drive traffic, generate leads, and boost sales. If you have a marketing consultant, team member, or external partner like Austin, whose email is austin@weezle.com, working with you on advertising efforts, granting them access to your Google Ads account is a key step in fostering collaboration.

Google Search Console is a vital tool for managing, monitoring, and improving the search performance of your website. Whether you are optimizing for SEO, troubleshooting indexing issues, or analyzing search data, this platform provides essential insights for website owners and administrators. If you’re looking to share access with someone else, such as a professional or team member like Austin (using the email austin@weezle.com),

Managing a Google Business Profile (GBP) is an essential part of maintaining a strong online presence for any brand or organization. Google Business Profiles serve as a central hub for customers to find information about your business, including your location, hours of operation, reviews, and other critical details. If you need help managing your profile or want to share responsibilities with someone, like austin@weezle.com, Google gives you the ability to grant them contribu

So, Skilled Marketing is like that one reality show that keeps popping up even though nobody asked for it.

Find out what strategies we recommend for using both SEO and PPC together and what PPC lessons can be applied to SEO.