5 Things Recommended for Automotive Marketing // WEEZLE
We have had a total of 6 automotive clients from dealerships, rentals, products, insurance, and services.
Top 5 things Chat GPT recommended for automotive marketing (in yellow)
We update what we have done in each field ourselves that have really helped grow our automotive clients online.
Digital Marketing: Today's consumers spend most of their time online, and digital marketing is a must for any automotive business. This strategy can include tactics such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing. Automotive Digital Marketing for us has been mainly through organic SEO by updating all the H1 Tags, title tags and meta descriptions to each product. When our products started to be featured in "snippets" on google, our conversion rate with through the roof. Our dashboard from our software at Weezlesearch.com has really helped us target EXACTLY what google wants changed. Indexing these pages were easy once we updated everything the dashboard wanted us to do. Also, our PPC ads are pretty high because of our competition eating up a lot of our ad spends. We noticed that Google was allowing a lot of spammy bot clicks so we ended up saving a lot of money on our campaigns with services like Click cease. We do build trust on our social media channels, but the market it extremely saturated and a little hard to stand out. We end up finding the most success through reposting other people's content with their permission.
Influencer Marketing: Influencer marketing is becoming increasingly popular in the automotive industry, as consumers are more likely to trust the opinions of people they follow on social media. Partnering with influencers who have a large following in the automotive niche can help increase brand awareness and drive sales. Automotive Influencer Marketing is a lot easier than some of the other industries as PEOPLE LOVE THEIR CARS! Also, cars are expensive and you can typically trade a lot easier for original content for product. This seems to be easier to find influencers for this industry through youtube as you can basically look up Subaru wrx or Toyota tundra and find the experts in those industries. Not to mention, there are so many small automotive tv channels that always want new brands from like SEMA or new and upcoming products to be featured.
Content Marketing: Creating valuable and informative content is a great way to attract potential customers and establish your brand as a thought leader in the industry. Content marketing can include blog posts, videos, podcasts, and infographics. Installation and FAQ blog posts to be the best for searchable content. However, since the industry is so saturated, you have to be present in all the forum channels as the expert in each thing that you sell. If your call to action is to get more leads for sales in Insurance, Services, and / or Car Dealerships then make sure that it is easy to reach you or schedule a sales call to learn more about your brand. Always update your content so that you are exciting and stand out. If you are an automotive product then make sure that you are trusted and always seem real. There are so many foreign scams that are getting good, so make sure that your customer service is 100% on point always! People are skeptical and I don't blame them.
Event Marketing: Participating in industry events and trade shows is an excellent way to showcase your products and services to a targeted audience. You can also sponsor events to increase brand visibility and gain exposure to new customers. I personally haven't done a lot of event marketing, but I do see its potential. When you are present in your community or present at a nationwide event like SEMA, then people start recognizing you and trusting you just like all the other marketing types you should do.
Referral Marketing: Word-of-mouth marketing is still one of the most effective ways to gain new customers, and referral marketing programs can help incentivize your existing customers to refer their friends and family to your business. Offer discounts, special promotions, or other rewards for referrals, and make it easy for customers to share their positive experiences with others. This is I think the top way to market in the sense of FREE and AFFECTIVE. In the automotive world, being skeptical, when someone loves your product... they seem to tell everyone and love helping out your brand. They seem to take things extremely personal when you help improve their car and we love to market this. Of course you will get those nightmare customers on your review platforms, but make sure that you are responding to all reviews. This shows that you are real and engaging with your customers. All ties back to trust and customer service.
If you need help with automotive marketing yourself, please schedule a call with us HERE
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