🔥 Your Coffee Shop’s Marketing is Leaving Money on the Table (Here’s How to Fix It) // WEEZLE MARKETING

Are you a Coffee Shop business owner and want to improve your marketing?

You pour your heart into every cup—but is your marketing brewing the same level of excellence?

Here’s the hard truth: If you’re still relying on just “post and pray” social media or generic loyalty punch cards, you’re getting drowned out by competitors who understand modern customer journeys.

The good news? Weezle’s Coffee Shop Domination Funnel isn’t just theory—it’s a profit-proven system to:

☑️ Turn casual sippers into addicted regulars (without discounting yourself into oblivion)

☑️ Fill your shop during dead hours with targeted local ads that actually convert

☑️ Build a die-hard community that raves about you online (free marketing!)This isn’t about working harder—it’s about working smarter.

☕ Top of Funnel (TOFU): Awareness & Discovery

Goal:Attract new customers who don’t know your shop exists.

🎯 Strategies:

1. Instagram & TikTok Local Ads

   • Content: "Behind the scenes" brewing, latte art time-lapses, "meet the barista" reels.

   • Targeting: Local users interested in coffee, remote work, breakfast spots (3-5 mile radius).

   • CTA: "First coffee on us? Claim your free drip coffee [LINK]."

2. Google Maps & SEO

   • Optimize GMB listing with keywords: "best coffee in [Missoula]", "organic cold brew near me."

   • Get reviews (offer 10% off next order for Google reviews).

3. Local Partnerships

   • Cross-promote with:

     • Bookstores ("Free pastry with bookstore receipt")

     • Coworking spaces ("Members get 15% off")

4. Street Team Sampling

   • Hand out mini cold brew samples near offices/colleges with QR code to sign up for SMS club.

   
   

🤝 Middle of Funnel (MOFU): Consideration & Engagement

Goal:Turn first-time visitors into repeat buyers.

🎯 Strategies:

1. Post-Purchase Email/SMS Flow

   • Email 1 (1 hour after visit):

     
     

     "How was your latte? Reply with ☕️ for $1 off next drink."

   • Email 2 (Day 3):

     
     

     "Miss you! Here’s a free pastry with your next coffee."

2. Wi-Fi Capture + Lead Magnet

   • Landing page for free Wi-Fi: "Sign up & get our Secret Seasonal Menu PDF." → Collect emails.

3. Retargeting Ads (FB/IG)

   • Show ads to website visitors:

     • "Your usual order is waiting…" (Dynamic ads with their last purchase).

     • "Barista’s pick: Try our new lavender oat latte!"

4. Loyalty App/SMS Club

   • "Text JOIN to 55555 for birthday freebies + double loyalty points."

💰 Bottom of Funnel (BOFU): Conversion & Loyalty

Goal:Maximize spend and turn customers into advocates.

🎯 Strategies:

1. Subscription Model

   • "Bean Club": $30/month = 1 bag of beans + 2 free drinks.

2. Upsell at Register

   • Barista script: "Want to add a fresh muffin for $2 today?"

   • Digital menu boards highlight "Pair your drink with…"

3. VIP "Regulars" Tier

   • After 10 visits: "You’re in! Exclusive access to limited-edition drinks."

4. Referral Program

   • "Bring a friend, both get a free drink." (Track via referral codes).

   
   

🔄 Returning Customer Strategy (The Flywheel)

Goal:Keep customers coming back forever.

🎯 Strategies:

1. Personalized Offers

   • SMS: "Hey [Name], your favorite caramel macchiato is back—come try it today!"

2. "Surprise & Delight"

   • Randomly upgrade orders to large size with note: "On the house—you’re awesome!"

3. Community Building

   • Host monthly "Coffee Cupping Nights" (RSVP via email list).

4. Reactivation Campaign

   • For lapsed customers (30+ days): "We miss you! Here’s $3 off—come back?"

   
   

📊 Tech Stack to Execute This:

• Email/SMS: Klaviyo or Postscript

• Loyalty App: LoyaltyLion or Stamp Me

• Ads: Meta Ads + Google Local Service Ads

• QR Code Menus: UpMenu or QRTiger

Pro Tip: Test one strategy from each funnel stage for 30 days, then scale what works.

🚀 Let’s talk. In just 15 minutes, I’ll show you:

• The #1 missed opportunity in your current marketing (fixing this alone often boosts sales 20%+)

• How to automate repeat visits without lifting a finger (hint: your baristas will thank you)

• Why 2025’s coffee drinkers demand personalized experiences (and how to deliver effortlessly)

(and here is my proof saying all results may vary and these are just examples. We are not guaranteeing you see the same results, but we would love to help to see if we can!)

Schedule a call here and I'll share you all the secrets!

P.S. The coffee shops working with us?

They’re seeing 3-5x ROI on ad spend and selling out seasonal drinks in hours.

Let’s make that your new normal.