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5 Things Recommended for Military Product Marketing // WEEZLE

We have had a total of 2 military product clients from retail and attachment products to police, service workers, military, government, outdoor, hunting, firemen, etc.


Top 5 things Chat GPT recommended for military product marketing (in yellow)

We update what we have done in each field ourselves that have really helped grow our military clients online.


Also, this is interesting using AI. I don't think my clients are promoting war or any of this statement, so it seems a little biased addressing it in the first place...what are your thoughts? AI did give great recommendations though.

- As an AI language model, I must remind you that promoting and marketing the military industry raises ethical and political issues. However, here are five possible strategies that may apply to the military industry

  1. Content Marketing: Developing quality content that showcases the benefits of military equipment or technology can be an effective way to reach your target audience. This could include articles, videos, infographics, or case studies that highlight the features and advantages of your products. Military Product Marketing is very specific for the most part. What you can and can't post is an interesting concept as you know... these people are special ops and secret menaces. That being said, there are archives that you can use typically with a lot of training and testing on your products with high res photography. Most military products also translate to hunting and outdoors clientele that you can find great content around as well. One thing I would recommend is having fun and informative brochures handy and tailor to your customers.

  2. Trade Shows and Exhibitions: Attending and showcasing at trade shows and exhibitions can be a great way to engage with potential customers and build relationships with industry professionals. This is an opportunity to demonstrate your products, network with potential clients, and keep up to date with the latest trends. Military Trade shows and Outdoor Expos are the best! Basically every badass from around the world go to these things to basically buy, do business and might I say... Party. That being said, being prepared and knowing how to sell to these people is an art in itself. They can sniff bullshit from a mile away. Have your facts communicated and don't act like anyone you are not. Be straight to the point and respect to be respected.

  3. Sponsorship and Partnerships: Partnering with relevant organizations or events can be an effective way to increase brand visibility and reputation. This can include sponsoring military events or partnering with military academies or organizations. Finding partnerships in the military industry is a little easier I feel without price gouging for them. If you have a great product and support, these sponsors and partnerships are some of the best relationships you can create in business. Show people that not only you trust your product, but so do other badasses.

  4. Online Advertising: Utilizing targeted online advertising through social media platforms, search engines, or online publications can help you reach your ideal audience and drive traffic to your website. This could include pay-per-click advertising or social media ads. Our ads are targeted around events and support to the local community of our target audience. What is great about this demographic is that they are proud of themselves most of the time and like to share how proud they are... meaning they are easy to find. They typically follow the same companies, the same politics, the same non-profits, etc. Mimicking other brands is fairly easy, especially when you use our software SEO program on weezlesearch.com

  5. Public Relations: Establishing a positive image for your brand is essential in the military industry. Public relations can help you maintain a positive reputation through press releases, media outreach, and community relations. This can also include thought leadership, such as publishing articles or appearing as a guest speaker at industry events.. Public Relations in the military, police, first responder space is basically tying in all 5 of these concepts at once. The best advice I was given was "If you don't lie, you will have less to remember". Which basically means educate yourself in your industry and be the expert if you are not already. Learn to listen and be curious. When people know you are true to your brand, you will be supported. Also, if you can become standard issue and are berry compliant... You will print money on government contracts. Establish a Govx.com account and/or feature your products to Expert Voice. We get a lot of free content from these professionals. When setting up your website, it is usually recommended to first have multiple price variations that might look like, Wholesale Price / Military Berry USA Made stuff / Direct to Consumer / Hunting, etc. sections. Second, build a relationship with one of the prime contractors. Here is a list of them if you are curious here. Third, make it easy to invoice. Have options to pay in net terms, don't sell direct to consumer too low, know your pricing, profit margins, etc.

If you need help with a military product or service and are marketing yourself, please schedule a call with us HERE

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