5 Things Recommended for Professional Service Marketing // WEEZLE
We have had a total of 8 professional service clients from a lawyer, real estate office, chiropractor, accountant, family practice doctor, banks and MRI office. Also, did you know Weezle co-owns Retaintoday.com ? Retain Today is a SAAS program that we built to help internal communication between staff and help retain your employees.
Top 5 things Chat GPT recommended for professional service marketing (in yellow)
We update what we have done in each field ourselves that have really helped grow our professional clients online.
Search Engine Optimization (SEO): Optimizing your website and content for search engines can help you attract potential clients who are searching for real estate, lawyer need, doctors, etc. in your area. This can include keyword research, creating high-quality content, and ensuring your website is mobile-friendly. In the professional space, you want to establish your professional and expert knowledge without sounding too arrogant. These are lead generators and need to create a site that can collect information, show what listings, products or services you are currently offering, and educate your traffic of why they should go to you, not your competitors. Local SEO is a little more simple by targeting just a small location. It is a little harder to compete if you don't know what you are doing though. Know what specific terms people are needing help with in your town and get reviews on google to help expedite this. Reviews, blogs, and press in your town is crucial to building your community presence.
Social Media Marketing: Leveraging social media platforms such as Facebook, Instagram, and LinkedIn can help you reach a wider audience and build relationships with potential clients. This could include creating targeted ads, sharing listings and open houses, and engaging with your audience through comments and messages. As mentioned, people love to talk to real people when it comes to brands. Engaging with your small or big following (doesn't really matter for local SEO) it just has to be done. Prioritize your customers and make sure they are heard. One of the best ways to run ads is mimicking what works for your competitors, but also to offer some crazy deal or statement to be remembered.
Video Marketing: Creating videos to showcase properties, provide virtual tours, or share testimonials can be a powerful way to engage with potential clients and build trust. You can share these videos on your website, social media channels, and other online platforms. Video Marketing is one of the best ways to be found the quickest no matter your town's size. Once again, they want to know you are real, most of the time local, and want to "vote" with their dollar. Make sure that your videos aren't half assed and put some thought into this. If you are camera shy, find someone who is not. People are visual learners.
Email Marketing: Building an email list of potential clients and sending regular newsletters or updates can help you stay top-of-mind and build relationships. This can include sharing new listings, upcoming open houses, sales, and other relevant news or information. Educating locals in an email will help you stand out. Incentivizing your customers to sign up is worth more than gold itself. An email sent out is to build relationships and also get people to come back. Usually people don't mind emails as long as you email them without "spam" tones.
Networking: Building relationships with other professionals, such as mortgage brokers, B to B events, SBA events, home inspectors, and appraisers, can help you build a referral network and generate new leads. Attending industry events and joining local business organizations can help you expand your network and build your reputation in the community. In any local expressive business, it is key to be present to the community in any way you can. Sponsoring teams or local venues is a great way to be seen throughout the town.
If you need help with a professional service and are marketing yourself, please schedule a call with us HERE