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5 Most Common Mistakes New Small Businesses Make and How to Avoid | Sam Marcum @

Image via Unsplash 5 Most Common Mistakes New Small Businesses Make and How to Avoid Them

Starting a new business is no easy feat. Even the smallest of errors can set you back when you’re just starting. Below, we outline the top five most common mistakes that new small businesses make and how to avoid them.

1. Cutting Prices

Lower prices mean more sales, right? Wrong. This is one of the most common errors that new business owners make. Even if you have the most amazing product or service on the market, discounting your prices devalues what you’re selling. Rather than lowering your prices in hopes of earning new customers, always focus on emphasizing the value of your product or service instead. Better yet, think about how you can add even more value for your customers.

2. Not Creating a Proper Marketing Strategy

Assuming that customers will just flock to you because you’re in business is a surefire way to be disappointed. Creating a proper marketing strategy before you launch is essential for success. This can take any form, from word of mouth referrals to social media marketing to traditional advertisement. Which strategy to choose will depend on your particular business niche and the clientele you’re trying to reach. Fortunately, the Weezle team can grow your brand recognition and track and analyze your marketing campaigns.

3. Not Getting Legal Assistance When it’s Needed

When starting a new company, many business owners think it’s a good idea to save money and skip legal assistance. However, cutting corners earlier on can leave you with costly legal problems down the road. There are several situations where seeking legal advice earlier on will benefit you, such as protecting your intellectual property, registering your business, and drafting legal documents to name a few. The last thing you want is to choose the wrong type of business entity when you’re just starting. Be sure to find legal experts to have by your side that can advise you on how to start your business on the right foot. 4. Not Learning Business Skills

Many entrepreneurs and startup founders fail to learn the necessary business skills before starting their venture. This can be as simple as taking some basic business courses online to help you with marketing and financial management. On the other hand, you may choose to earn an advanced business degree to help you learn management, leadership, and other skills that can help you avoid mistakes.

5. Trying to Do it all

Lastly, another big mistake new business owners make is trying to do everything themselves. Just because you’re freshly launched doesn’t mean you have to be your own web designer, digital marketer, copywriter, and accountant. Although it’s possible, you’ll set yourself up for less-than-ideal outcomes. Instead, outsource tasks when you can.

The Bottom Line

We hope you found these tips helpful in avoiding the most common pitfalls among new business owners. While there is no such thing as a fool-proof business plan, by following these guidelines, you’re already setting yourself up for success. was kind enough to write us this beautiful article.


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