Best Practices and Variables to Implement for Organic and Free Traffic Growth using Search Engine Optimization Strategies

Telling your story through keywords is the best way to sound human while talking to the "online robots" to help show your SEO efforts when people search your keywords.

Producing fresh content regularly is one of the most effective ways to boost your website's SEO. Search engines favour websites that regularly publish new, high-quality content. By creating blog posts, you give search engines a reason to re-index your site and rank it higher in search engine results pages (SERPs).

When it comes to choosing keywords for your blog posts, it's crucial to focus on informational keywords. These are the types of keywords that users search for when they're looking for more general information about a topic. For example, "SEO" is an informational keyword because users searching for it are likely looking for tips on how to improve their website's visibility in search engines.

Other examples of informational keywords include "Fashion Trends 2025" and "Benefits of Green Tea." By targeting these types of keywords, you'll be able to attract users who are interested in learning more about a topic. This can lead to increased traffic to your website and higher engagement levels.

What does the difficulty score even mean?

Should I just choose keywords that are low in difficulty?

Yes. And No. Let me explain.

You will have noticed that when you are selecting keywords we provide a couple of different metrics, these are:

Difficulty score (how difficult it will be to rank on page 1 for that keyword)
Search volume (the number of people searching for that phrase every month in Google)The key metric there is 'difficulty score' - so let me unpack that for you.

To work out this difficulty score, we take the top 10 websites that are currently ranking for that keyword, look at the domain authority for all 10 sites & decide how difficult it is to rank on page 1 in Google.

This is super important - when it comes to SEO you can't just rank for any old keyword from the start. Some keywords are more competitive than others, and you need a certain level of SEO value to hit page 1.

This is exactly what an SEO expert would be looking at, so we do it too. And this is just one of the reasons why the platform differs from everyone else out there.

So back to the question - "Should I just choose keywords that are low difficulty?"

You should use the difficulty score as a guide - a good guide - for choosing between different keywords.

The 'newer/younger' you are as a website then the more you should target keywords that have a low difficulty level and a low search volume.

The 'older' you get, the more you can target keywords with higher difficulty levels and higher search volumes.

But remember - it is only an algorithm! Only you will be able to understand whether or not a keyword is relevant to your product/service and your customer base. Use your intuition wisely, and then confirm those choices with the data we provide.

Should I add a location for my keyword suggestions?

If you're a business who serves customers within a specific location or range of locations, then you'll want to appear when customers search with a location in Google.

For example, someone might search "plumber London".

When it comes to using the platform's keyword suggestion there are two options for you when adding a location:

1. If you're new and you're searching for keyword suggestions to SEO on your website within the platform it's more effective to not include the region you're aiming for.

This is because if you exclude the region then you'll get more options/suggestions to choose from. For example, you will quickly see that more people search "plumber" than search "plumbing experts", so you will want to SEO the term "plumber".

2. BUT if you want to rank for when someone searches with a location (eg "plumber London") then make sure you do add that phrase to the chosen keyword list before moving on from this page.

This is because this is what we will track in Google search for your rankings, and what we will provide recommendations for in your SEO action list.

One thing to also note is that we search in Google as if we were in a specific location; this makes your search results even more accurate for your target customers.

For example, if you choose "plumber" as a keyword and then set "London" as your location at the end of on-boarding we will track your rankings as if someone based in London went to Google and searched "plumber".

It's really important that you recognize the difference between informational and transactional keywords.

Informational Keywords

A user will use these keywords when searching for more generic terms. They use these keywords as they want to see blogs and articles to give them more information. Examples include "SEO", "Fashion Trends 2021" & "Benefits of Green Tea"

For this reason, those keywords are great to assign to relevant blog posts/informational pages on your website.

Transactional Keywords

A user will use transactional keywords to find services or products that they are looking for. Examples include "SEO Agency" "Online Clothing Shop" & "Organic Green Tea"

These keywords are great to assign to relevant service, category & product pages (as well as your home page).

If you are ever unsure if a keyword is informational or transactional, go to your keyword sitemap and hover over the keyword. You will then be able to see the keyword intent.

Should I assign the same keyword to more than one page?

No, we don't allow you to assign the same keyword to more than one page.

This is because this could be bad for your SEO - it is called 'keyword cannibalisation'.

The reason it's bad for SEO is because it confuses Google about which page it should show for that keyword.

Google much prefers only one page for a given keyword, when it has two to choose from then you do not rank as high in the results.

Should you choose keywords with your brand name in?

When you are selecting your keywords you could choose to select keywords with your brand name.

For example, we could choose the keyword 'Starbucks'. As it is important that you rank number 1 when someone searches your brand name!However, you may want to only focus on what we call 'generic keywords' - these are keywords where the searcher is not specifying a brand. Here are two examples: